Business Webinar Series

Overview

PBwiki's Business Webinar Series is designed to give business users practical advice and instruction on how to use PBwiki to solve real business problems.

• Our goal is to get business users to incorporate PBwiki into their daily lives, making them loyal users that are likely to tell others about PBwiki.
• In addition, making PBwiki more useful to businesses is naturally viral--people will invite co-workers to their wiki to collaborate.
• These webinars are held WEEKLY.

Objectives

PBwiki's Business Webinar Series should have the following impact on our business:

• Touch 100-200 business users per week, helping keep them engaged
• Generate inbound sales queries from users who want to upgrade
• Provide a way for people who aren't yet users to see how PBwiki can help their business.  This impact should be seen in additional business wiki signups.

Team

• Chris Yeh, Project Manager
• Kristine Molnar

Timeline

• Define and set up Webinar: Week 1
• Promote Webinar on the Web site/blog: Week 1
• Promote Webinar in Newsletter: Week 2 (generally around the middle of each month; batch together next 4 webinars)
• Create demo wiki: 1 week before the webinar date
• Conduct Webinar: Don't forget to record! 
• Distribute Recording: Day of / day after webinar

Tasks/Milestones

• Write up webinar description (Chris)
• Set up webinar in GoToWebinar (Chris)
• Add webinar to Home Page (Chris)
• Add webinar to Webinars page (Chris)
• Add webinar to blog (Chris)
• Add webinar to Kristine's newsletter page (Chris)
• Add webinar to newsletter creative (Kristine)
• Send out newsletter w/ webinar invitation (Kristine)
• Create demo wiki (Chris)
  • This gives you material for the webinar, and creates an ongoing asset that people can access in the future
• Conduct webinar (Chris)
• Upload webinar to Archive.org (Chris)
• Send email to webinar registrants with recording link (Chris)
• Add link to recording in the "Recorded Webinars" section of the webinars page (Chris)